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Pentagon Federal Credit Union
Home Equity promo

A tax monster, Sir Loans-A-Lot and his double-edged sword, "High Calibre Home Equity Tax Deductible Loans" were created to illustrate the disappearing loan-interest tax deduction—and what a borrower can do about it. Illustrated in classic storybook style, this promotion increased the credit union's home equity loan portfolio by 70 percent. The moral of the story? Why put off to borrow, when home equity saves today! This piece won a Best in Direct Marketing award from the Bank Marketing Association.